Largely hidden commissions drive 'explosive growth' in affiliate marketing and Christmas gift guides

Affiliate marketing, a form of word-of-mouth advertising, is experiencing explosive growth, particularly during the Christmas season. While some affiliates prioritize transparency and disclose their relationships, others may prioritize higher commissions, potentially compromising trust. As the industry evolves, concerns ... Read more arise about the authenticity of AI-generated content and the potential impact on genuine influencer marketing.

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